Podcasts are one of the most overlooked tools available to professional speakers. But this is a missed opportunity because they offer a two-fold benefit for speakers who are looking to broaden their speaking opportunities.
As a professional speaker, one of the most important things you can do is get your voice out there and make yourself heard – literally. Not only does it give prospective clients the opportunity to learn more about you and your expertise, but it also allows them to hear your voice, your cadence, and your delivery.
These factors all contribute to helping them experience the benefits you would bring to the table if they hired you for their speaking engagement.
And one of the easiest and most impactful ways you can do that is by leveraging the power of podcasts.
1. We have truly become an on-the-move and on-demand world
The value that podcasts can have for both reaching your target audience or venues as well as building out an impressive media page is often overlooked.
But in a world that is always on the go, podcasts are listened to more and more on mobile devices — while people are traveling, working out, commuting, or doing their daily routines.
In a multi-tasking and fast-paced world, podcasts are the perfect way for your audience to stay connected with you while not sacrificing unnecessary time.
2. People seek connection, engagement, and authenticity
The reality is that people enjoy the free-flowing banter of conversation mixed with golden nuggets of knowledge.
Today, the word “authenticity” is shared in the marketing world more often than we have ever seen before. The days of scripts and overly edited content are becoming a thing of the past.
People are craving connection in a world of texting and social media. Deep down below it all, people just want to get to know you.
When you can connect with the listeners on a podcast and captivate the host through a light-hearted exchange, you have struck gold.
3. Podcasts Offer You a Broad Reach
It’s important to remember the audience potential of a podcast is not only your target audience. It also has the ability to stretch beyond, reaching your market of ideal venues or events as well.
By nature, people are extremely loyal to podcasts. More often than not, they follow shows regularly. Listeners develop a certain level of trust in the host, which carries over to the guest (that means you!). As a result, listeners often walk away wanting to learn more about you in turn.
4. Appearing on Podcasts is Great for Your Marketing
Podcasts are the perfect place to direct listeners to learn more about working with you. They’re also great things to direct your audience to after a speaking engagement.
Three Key Steps to Take Once You’ve Landed a Podcast Appearance
Once you have landed a podcast, here are some things that you will want to do to maximize your exposure and social proof:
- Create a section on your media page for featured guest highlights: Add a hyperlink to each podcast episode. Not only does this provide variety on your page, but it also makes improves your page’s SEO value, improving your rankings while keeping your website fresh with new content.
- Cut and convert snippets of the interview into short mini-videos: Develop easily digestible highlight-reel videos to feature on your social media. Ideally, these should be 60 seconds or shorter.
- Create marketing email campaigns to share the podcast: You can maximize the reach and impact of your podcast appearance by creating a marketing email campaign in karmaSpeaker and distributing it to your contacts.
If this feels like a task you don’t have time to take on, outsourcing the research and coordination of podcast placement is something that Virtually Empowered does regularly for our clients.
It’s important to bear in mind that podcasts are often scheduled in advance, so if you’re reaching out but not landing as many opportunities as you like, don’t be discouraged. Simply plan to follow up in a few months. With podcasts, timing does truly matter.
About Amanda Scocozzo
Amanda Scocozzo, C.P.C. is a business strategist working with coaches, speakers, and service-based business owners to help them step up and stand out in business. Amanda’s passion is designing customized blueprints for her clients that propel them forward through actionable steps with a clear pathway to delegation and the support of Virtually Empowered’s virtual dream team. Her mission is to give our clients back the gift of time, as she handles all of your business needs so you can focus and flourish doing what you love.
Amanda Scocozzo, C.P.C.
Business Coach | Strategist | Founder